Boras Baseball Classic

The Scope 

Provide public relations and social media services to generate brand awareness of the Boras Foundation’s marquee event in the Boras Baseball Classic, along with highlighting the elite talent of 1,200 athletes participating in the annual baseball tournament spanning six states.   

The Strategy

Leverage long-standing media relationships for major news and announcements. Create social media campaigns for fan engagement, media updates, and sponsored posts. Work alongside coaching staff to vet and pursue human interest stories to pitch to media outlets and facilitate media interviews with players and coaches across three locations simultaneously.

The Results

• 4.5M media impressions annually, including radio, broadcast, print & digital
• 25% engagement rate on Social Media
• 400+ MLB Draftees
• Ranked #1 Baseball Tournament by MLB
• Ranked #2 Baseball Tournaments in the Nation by MaxPreps
• Over 200 MLB scouts and collegiate coaches from around the country in attendance

Awards:
PRSA Protos Award
2/ American Advertising Federation ADDY Awards

4/Hermes Awards