After four successful seasons of a customer favorite Renovation Challenge, Jeffrey Court’s retail division sought to switch things up. With the creativity, strategic partnerships, and planning of Revolver, they approved an entirely new campaign.
Connecting complimentary brands Behr Paint + FrogTape with Jeffrey Court tile for their first-ever All-Star Renovation Challenge. It features eight top Influencers from around the US and Canada, renovating one space in their homes in just six weeks. With fan votes selecting the winner of a $5,000 dream vacation.
The campaign sought to gain brand awareness, increase customer engagement, and generate branded content for each brand. With a reach of over 3 million, 60,000 fan votes, an increase of 1,000% in web traffic, the newly developed campaign was a huge success.