Pella x Jamie O’Brien

The Scope 

Launch the all-new patented technology of lifestyle brand Pella’s Impervia® Windows and Doors into the marketplace, expanding the company’s customer base. 

The Strategy

Partner with a professional sports athlete to showcase the new patented technology’s strength through a digital viral campaign. Enter World Surf League Champion Jamie O’Brien.

The Results

An exclusive partnership with Pro Surfer Jamie O’Brien surfing the Impervia® window in the North Shore of Hawaii, to showcase the strength of the material to their segmented target audience. The pairing of a lifestyle brand with sports made for one entertaining campaign.

Awards:
PROTOS Award