The Scope 

Launch the all-new patented technology of Pella’s Impervia® Windows and Doors into the marketplace, expanding the company’s customer base. 

The Strategy

Partner with a professional athlete to showcase the new patented technology’s strength through a digital viral campaign.

The Results

An exclusive partnership with Pro Surfer Jamie O’Brien surfing the Impervia® window in the North Shore of Hawaii, to showcase the strength of the material to their segmented target audience.