Through strategic partnerships, across four verticals, Revolver PR aligned B2B company, Red Kap, the leader in automotive workwear with the likes of Mike Ness of Social Distortion, Roland Sands, BMX Rider Heath Pinter, and off-road racing champion “Ballistic” BJ Baldwin among others. Creating activations for customer engagement at the world’s second largest tradeshow at the SEMA Show, private events, social media campaigns, product placement in cinematic features like the Fast and Furious franchise, among others.

Taking the brand from the unknown workwear brand with a 100-year history to a household name, including a brand extension with a retail line of clothing and a magazine.